Peter Simpson, B.A. (Hons) CAntuar
Fifty years of business experience have taken Peter all over the globe. He has lived and worked in the US, UK and Belgium. He has operated in most of the world’s major markets, including Japan, China and all of Europe with most of his career being spent in the Specialty Chemical, Pharmaceutical, Medical Device, and Biotechnology areas. His experiences have included the General Manager of major global businesses, CFO of several companies, and Strategic Planning Executive for businesses up to $2.5BN of revenue. He has been Director of Marketing at Life Technologies Inc., a global supplier to the Biotechnology and Biopharmaceutical industry and Vice President of Consulting and Market Research at Lowe Healthcare, at the time one of the world’s largest medical advertising agencies. His client experience includes AstraZeneca, Johnson and Johnson, GSK, BMS, Boston Scientific, Medtronic, Pfizer, Merck, BlueCross Blue Shield, Roswell Park Cancer Institute, ConAgra, the American Medical Association, the Centers for Disease Control and Prevention, Nestle, and many more leading companies. Peters skills include strategic planning processes, branding issues, market segmentation and healthcare marketing and innovative market research. In over two decades of consulting with the healthcare industry he has conducted numerous research projects of all types and is an experienced interviewer and facilitator. He has been researching and developing psychology-based methodologies for medical market research for twelve years and has developed a number of novel techniques and processes. A frequent keynote speaker he has been in demand for both client company and public conferences.
- Cart to Counter: Leveraging Personality Data and Technology to Boost the Grocery Experience
Sunday, October 17
11:30 AM – 12:30 PM